I Can Read

Strategy & management: 
+ Monitor and manage digital marketing performance and budget
+ Forecasting and managing budgets
+ Establish and execute the digital marketing strategy 
+ Tracking of granular performance data for optimisation of channels
+ Social media & platform management 

Funnel conversion analysis & optimization: 
+ Design and oversee all aspects of digital marketing for acqusition channels such as Paid Search, Social Media, Organic Search, seeding, affiliate and email, as well as marketing to prospects in database.
+ Improve the funnel conversion rate for acquisition through optimization of the paid advertising and collaborative work with tele marketing and sale department.

CRM strategy: 
+ Establish strategy for management of leads 
+ Ensure correct tracking by managing the overall campaign structure for channels

Providing data 
+Ensuring correct data to Tableau by connecting CRM and third party platforms through an extractor such as Supemetrics 
+ Interprets data, analyzes results using statistical techniques, tools (SQL, Rstudio, Google Data Studio, BigQuery) and provide ongoing reports.

Working time and Place:

Monday - Friday (9AM - 6PM) at 302 Le Van Sy Street, Ward 1, Tan Binh District, HCMC.

• College/Bachelor degree in Marketing or related field.
• 3-5 years of experience in Digital Performance in the service or education sector (schools, centers, academies).
• Good knowledge and experience in: Performance ads channel (Facebook & Google), SEO, Email Marketing, SMS Marketing
• Ability to manage data, use functions in excel proficiently.
• Ability to organize, plan and execute effectively
• Dynamic, creative, open-minded, good communicator, able to withstand high pressure.

• Competitive salary: 20,000,000 VND - 25,000,000 VND monthly
• Social insurance, medical insurance as Government regulation.
• Bao Viet Insurance
• 12 annual days leave
• Teambuilding, Year end party , ...
• 13th month salary
• Discount English study programs for children at I Can Read Centers
• Professional Career path growth.