MÔ TẢ CÔNG VIỆC
- Translate consumer insights into brand strategy and marketing plans
- Build marketing brand plans to create and convert customer interest to purchase
- Invest in brand, products and customer target with the best prospects for growth and profitability
- Identify new ways to grow the brand/products by educating customers and by increasing usage
- Make products, media and promotional investment decisions based on analysis of marketplace opportunities, competitions, brand performance and profitability
- Find creative ways to generate new ideas that become commercially viable
- Coordinating with departments to organize brand activities [events, competitions, seminars, trips…]
- Coordinating with Communications Manager to run PR campaigns, schools activities, ILA Community Network….
- Follow up and monitor the project plans
- Visitor generation per center, per region
- Visibility management
- Tracking current student stories (best student, testimonial, ESOL performance, loyalty customer).
- Centre event planning and execution
- Control internal marketing budget per region
- Cross department interaction
- Coordinate with HO for global event management
- Provide raw content per HO instruction
- Oversee all POS programs
- Tracking live 21st century project based presentation
- Responsible for all IM (South Region)
- Lead the IM executive of each center to work under the overall plan and also the bridge between marketing and CM.
YÊU CẦU ỨNG VIÊN
- University degree in Economics, Marketing or Business Management.
- Knowledge of basic brand management, advertising, media industry.
- At least 2 years experience at the same position in foreign invested company
- Experience in marketing for customers
- Good interpersonal skills (communication, coordination, negotiation and conflict management…)
- Active, open minded, optimistic and creative thinking.
- Self-motivated and discipline
- Good teamwork and ability to work under high pressure
- Understand young people and education
- Well organized
- Fluent in both English and Vietnamese
QUYỀN LỢI ĐƯỢC HƯỞNG
- Lương tháng 13
- Chế độ lương thưởng cạnh tranh
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