Chọn tìm kiếm nâng cao

Brand Manager

Lo A1- 6, duong N5 KCN Tay Bac Cu Chi, Hồ Chí Minh, Việt Nam
Hạn nộp hồ sơ: 16/05/2021

Hết hạn nộp đơn

Mô tả công việc

- Demonstrate strong business acumen to achieve the assigned brand’s business objective.

- Responsible for developing and executing brand activation plans (ATL), within the given budget and timeline.
- Possesses analytical thinking capabilities to assess the market and understanding the targeted consumer.

* Market Assessment, Consumer Understanding & Insight:
- Define market drivers of growth via market, business, category, competitive and brand performance audits.
- Tap into internal stakeholders (ie Sales) to gather holistic view of the market and spot opportunities Leverage trends, category and consumer understanding to generate actionable insights.

- Distill powerful insights from data and analytics to guide brand activation and content development.

• Brand Strategy and Positioning:
- Propose strategies for the brand to grow in the market.
- Leverage research on segments to understand consumer journey and key occasions.
- Optimize and manage portfolio strategy of brands.
• Brand Planning:
- Manage brand P&L and resource optimization.
- Set clear KPIs, and manage performance of portfolio.
• Brand Communications:
- Develop communication strategy aligned with brand direction.
- Deliver strong quality communication briefs & briefings that inspire and drive agencies/partners.
- Understand and evaluate big communication ideas strategically.
- Define executional KPIs and measure, track, course correct in “real-time”.
• Brand Activation:
- Develop 12 month rolling brand activity plan with integrated marketing programs
- Prioritize touchpoints to ensure they are fewer, bigger, and represent the key moments that matter.
- Ensure holistic experience across purchase journey (before/during/after).
• Brand budget A&P (ATL) management:
- Plan, monitor and control A&P spending to be in line with the agreed brand plan in cooperation with the finance/trade marketing/sales teams.
• Leadership:
- People management & development.

Working conditions:

  • Workplace: 08 Phan Dinh Giot, Ward 2, Tan Binh dist., HCMC.
  • Working hour: 08:00 - 17:30 (Monday - Friday) & 08:00 - 12:00 (Saturday).

Yêu cầu ứng viên

- University graduate major in Business/Marketing or equivalent.

- Minimum 3 years or above brand development experience in FMCG industry.
- Solid brand, marketing management experience from consumer goods for ATL operation.
- Solid new product/initiative launch experience.
- Good planning, monitoring, presentation and negotiation skills.
- Good numerical and statistical skills.
- Good analytical and interpretative skill.

Quyền lợi được hưởng

*Benefits:

  • Flexible worktime (TSN office);
  • Annual bonus (avg. 1.5 month);
  • Labor day bonus;
  • Mid-Autumn bonus;
  • Absenteeism bonus;
  • Reward for Outstanding employee/dept;
  • Insurance pay on total salary;
  • Free products;
  • Marital/Funeral/Sickness support;
  • Touring trip/Touring fee;
  • Birthday gift;
  • Int'l Women day's gift;
  • Vietnamese women day's gift;
  • Children day's gift;
  • Year-end gift;
  • No interest loan for emergent needs;
  • Training on the job.

Cách thức ứng tuyển

Công việc này đã hết hạn ứng tuyển!


Vị trí Brand Manager tuyển dụng bởi công ty Công ty TNHH Taisun Việt Nam tại Hồ Chí Minh với mức lương Thoả thuận yêu cầu hình thức làm việc Toàn thời gian. Bạn có thể tham khảo thêm các vị trí tuyển dụng Brand Manager tại Hồ Chí Minh khác trên kênh tuyển dụng việc làm topcv.

THÔNG TIN TUYỂN DỤNG

Hình thức làm việc: Toàn thời gian
Số lượng cần tuyển: 1 người
Chức vụ: Quản lý / Giám sát
Yêu cầu kinh nghiệm: 3 năm
Yêu cầu giới tính: Không yêu cầu
Địa điểm làm việc: Hồ Chí Minh

VIỆC LÀM LIÊN QUAN

Đang tải việc làm liên quan...

Chia sẻ việc làm tới bạn bè

Khóa học dành cho bạn

Đăng tin tuyển dụng
MIỄN PHÍ
Hỗ trợ nhà tuyển dụng

Hotline CSKH: (024) 7107 9799

0862 69 19 29

Skype: topcv_cskh