Chọn tìm kiếm nâng cao

Brand Manager

ĐƯỜNG SỐ 9, KCN BIÊN HÒA 1, PHƯƠNG AN BÌNH, BIÊN HÒA, ĐỒNG NAI
Hạn nộp hồ sơ: 10/10/2021

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Mô tả công việc

  • Lead and drive the Brand Strategy in CMC. Key responsibilities including:
  • Leading the annual brand strategic review, brand marketing strategy development, and deployment for brand activities under the area of responsibility, with the ambition of profitable growth
  • Shaping the brand development based on 1) integrating robust consumer, market, & business insight; 2) developing innovative product and relevant product pipelines; and 3) delivering excellent product activation, communication, trade marketing coordination.

1. Brand vision:

  • Position CMC brand as a market leader in Vietnam offering a wide range of products and services for tiles business
  • Short term is to build a brand storyboard to support sales and launch hitch programs
  • Long term: CMC is the leading “top of mind” tiles brand in Vietnam

2. Brand Strategies:

  • Define brand character & USPs
  • Product, Pricing, Place (distribution), Promotion strategy
  • Develop and monitor measures to improve brand profitability and justify every element of marketing spend

3. Marketing deployment:

  • Lead and own the development of brand strategies, annual brand cycle plans, and brand activities that are in line with CMC’s objectives
  • Constant conduct customer, market analysis to gain robust consumer insight & the understanding of evolving market dynamics and opportunities
  • Work closely with sales, R&D, manufacturing to study, propose and launch new innovative products and campaigns
  • Coordinate Communication & Trade Marketing to maximize impacts on Sales growth, profitability, and customer’s satisfaction
  • Monitor brand volume and share performance to ensure KPI achievement while proposing necessary initiatives to address the gap or maximize the growth
  • Manage external advertising agencies to ensure that deliverables are addressing the brief, at high quality, and are delivered on time

4. Leadership & Management:

  • Direct, Motivate and Support team to achieve functional KPIs
  • Recruit, Coach, Develop strong team & team’s capability
  • Excellent cross-function collaboration to achieve common’s objectives

5. Digital/Innovation:

  • Develop an effective digital strategy
  • Develop effective contents for the brand’s digital communication

Yêu cầu ứng viên

  • Bachelor/Master degree specialized in Marketing expertise
  • Ideally 5+ years working experience in a dynamic construction category; at least 2 years of experience in a management level role (manager of the manager)
  • Previous experience successfully building the brand, product development, as well as a good understanding of activation (campaign development & touch-points applications)
  • Proven experience fostering and driving innovation and creativity within an organization
  • Demonstrated experience influencing and winning buy-in from senior-level stakeholders
  • Presentation skills & public speaking
  • Excellent use of Microsoft Office/computer
  • Good knowledge of media/ social/ digital tools
  • Business savvy and commercially driven with an extensive knowledge of brand management that includes brand equity building and product pipeline development
  • Demonstrate ability to develop and provide clear strategy and direction to a multi-functional team
  • Proven experience fostering and driving innovation and creativity within an organization

Quyền lợi được hưởng

  • Competitive salary
  • Company trips, team building.
  • Other benefits according to the provisions of the Company and the Labor Code.

Cách thức ứng tuyển

Công việc này đã hết hạn ứng tuyển!


Ngành nghề

Ngành nghề khác
Vị trí Brand Manager tuyển dụng bởi công ty CÔNG TY CP NHỰA ĐỒNG NAI tại Hà Nội với mức lương Thoả thuận yêu cầu hình thức làm việc Toàn thời gian. Bạn có thể tham khảo thêm các vị trí tuyển dụng Brand Manager tại Hà Nội khác trên kênh tuyển dụng việc làm topcv.

THÔNG TIN TUYỂN DỤNG

Hình thức làm việc: Toàn thời gian
Số lượng cần tuyển: 1 người
Chức vụ: Quản lý / Giám sát
Yêu cầu kinh nghiệm: 5 năm
Yêu cầu giới tính: Không yêu cầu
Địa điểm làm việc: Hà Nội

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