Mô tả công việc
- Work with Brands’ marketing teams to formulate product launch digital marketing strategies that are in line with regional and local strategies as well as work closely with local campaign direction analysis.
- Build and maintain calendar of the brand digital programs.
- Manage the Brands’ digital assets, development and localization as well curating the Brands’ marketing programs to leverage on the selected partners’ online strengths.
- Work with agency and marketing teams to lead Search Engine Marketing with given budget.
- Work with agency to formulate and execute social media marketing plans including but not limited to social media (Facebook, Instagram…) and forum seeding, including management of local events and the development/maintenance of relationships with media and key influencers.
- Social media strategy, KOL & influencers, ePR
- Together with Brand marketing team, work with the other Brand functions (sales, training) to ensure digital campaign objectives are communicated and execution excellence is achieved at off- line level
- Track and evaluate the performance of digital marketing programs (including product launch digital program KPIs, social media analysis, and web analytics, sales return) in order to generate learning for whole team to apply learning in next program.
- Timeline and monitor execution of all digital marketing programs to ensure milestones are reached and program delivered on time.
- Control and monitor spending on full year digital marketing spending, including digital media buying recommendation.
- Monitor competitors’ digital marketing activities.
- CSR (Corporate Social Responsibility)
Yêu cầu ứng viên
- Bachelor degree in Marketing or Business Administration
- Minimum 5 years’ experience in digital marketing and/or social media communications within Advertising Agency, FMCG or Luxury Goods industry and /or relevant experience in online marketing in related industries
- Solid experience in development & execution in:
- Social media
- KOL & Influencers
- Have in-depth knowledge about various social media platforms (i.e. Facebook, LinkedIn Twitter, Instagram and etc.) and how they use these platforms to create campaigns
- Creative, conceptual thinking, strong co-ordination and interpersonal skills, attentive to details
- Results-oriented, with strong drive to meet objectives and prestige cosmetics high standards
- English is a must.
Quyền lợi được hưởng
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Ngành nghềMarketing / Truyền thông / Quảng cáo
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