Digital Marketing Executive

Job Description/Responsibilities :

• Propose and track digital marketing budget;
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns;
• Measure and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs);
• Manage and improve online content;
• Identify trends and insights, optimize spend and performance based on the insights;
• Brainstorm new and creative growth strategies;
• Plan, execute, and measure experiments and conversion tests;
• Collaborate with internal teams to create landing pages and optimize user experience;
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
• Instrument conversion points and optimize user funnels;
• Work with digital agencies (if any) and with suppliers (i.e. website vendor,) to achieve KPIs and contractual deliverables.

Job Requirements:

• Bachelor’s degree in marketing or a related field;
• Proven working experience in digital marketing, with track record of achieving KPIs and conversion targets; 
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns;
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;
• Experience in optimizing landing pages and user funnels;
• Experience with A/B testing and multivariate experiments;
• Solid knowledge of website analytics tools;
• Experience in setting up and optimizing Google Adwords campaigns;
• Strong analytical skills and data-driven thinking;
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Benefits :

• Competitive salary
• Healthcare according to company policy
• Exciting working environment

Công việc này đã hết hạn ứng tuyển!