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One Arrow Consulting's - Marketing Senior Manager

Hồ Chí Minh
Hạn nộp hồ sơ: 23/09/2020

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Mô tả công việc

OBJECTIVE:

Developing and executing Marketing plan via research and customer data analysis for enhancing customer experience, and engaging customers, products & services proposition,

JOB DESCRIPTION

Marketing Strategic Planning

• Developing customer strategic plan that aims to deliver compelling customer proposition development, effective customer experience management, and relevant existing customer marketing

• Maintaining customer data, reports that support tracking progress of the customer journey, experience.

Data Analysis

• Develop and implement Customer Data & Analytics Strategy with structured approach on data collection, validation, management, enrichment, analysis and governance

• Develop and maintain reliable customer data-mart for effective analytic process

• Review customer data quality and propose initiative for enriching customer data

 Customer Experience & Consumer Insights

• Drive customer experience management process 

• Market Segmentation 

• Develop the customer research plan

• Develop annual customer analytic plans 

• Customer Relationship Survey, Distributor Survey & Feedback,

• Proposition Research – provide insights of customer needs for proposition development, and validate proposition design for refinement

• Develop mapping of segmented propositions (product & service) for identifying customer needs gap

• Conduct product/service concept tests with targeted customers

Customer Engagement

• Develop relevant propositions for each marketing plan segments

• Derive and implement engagement strategy and plan to drive customer retention, referral and repurchase opportunities

Yêu cầu ứng viên

• Candidates with E-commerce, Fintech, Banking and Finance experience is highly appreciated

• Education: A bachelor’s degree (Marketing background is a plus) 

• Minimum 10 years in Customer Marketing

• Comprehensive experience in customer research and customer analytics

• Intensive knowledge in Customer Experience & Customer Journey as well as statistical analytics.

Quyền lợi được hưởng

Kindly send your CV via topcv or for further discussion, you can reach out directly

One Arrow Consulting is a composite specialist search firm providing recruitment services across the Insurance & Healthcare Industry. We have three offices across Asia - Hong Kong, Singapore & Vietnam - servicing the Greater China Region, South East Asia & Emerging Markets respectively.
We are supporting our client - a top tier insurance company recruiting a Marketing Senior Manager position.

Cách thức ứng tuyển

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Vị trí One Arrow Consulting's - Marketing Senior Manager tuyển dụng bởi công ty One Arrow Consulting tại Hồ Chí Minh với mức lương Thoả thuận yêu cầu hình thức làm việc Toàn thời gian. Bạn có thể tham khảo thêm các vị trí tuyển dụng Marketing tại Hồ Chí Minh khác trên kênh tuyển dụng việc làm topcv.

THÔNG TIN TUYỂN DỤNG

Hình thức làm việc: Toàn thời gian
Số lượng cần tuyển: 1 người
Chức vụ: Trưởng/Phó phòng
Yêu cầu kinh nghiệm: Trên 5 năm
Yêu cầu giới tính: Không yêu cầu
Địa điểm làm việc: Hồ Chí Minh

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