Mô tả công việc
Developing and executing Marketing plan via research and customer data analysis for enhancing customer experience, and engaging customers, products & services proposition,
Marketing Strategic Planning
• Developing customer strategic plan that aims to deliver compelling customer proposition development, effective customer experience management, and relevant existing customer marketing
• Maintaining customer data, reports that support tracking progress of the customer journey, experience.
• Develop and implement Customer Data & Analytics Strategy with structured approach on data collection, validation, management, enrichment, analysis and governance
• Develop and maintain reliable customer data-mart for effective analytic process
• Review customer data quality and propose initiative for enriching customer data
Customer Experience & Consumer Insights
• Drive customer experience management process
• Market Segmentation
• Develop the customer research plan
• Develop annual customer analytic plans
• Customer Relationship Survey, Distributor Survey & Feedback,
• Proposition Research – provide insights of customer needs for proposition development, and validate proposition design for refinement
• Develop mapping of segmented propositions (product & service) for identifying customer needs gap
• Conduct product/service concept tests with targeted customers
• Develop relevant propositions for each marketing plan segments
• Derive and implement engagement strategy and plan to drive customer retention, referral and repurchase opportunities
Yêu cầu ứng viên
• Candidates with E-commerce, Fintech, Banking and Finance experience is highly appreciated
• Education: A bachelor’s degree (Marketing background is a plus)
• Minimum 10 years in Customer Marketing
• Comprehensive experience in customer research and customer analytics
• Intensive knowledge in Customer Experience & Customer Journey as well as statistical analytics.
Quyền lợi được hưởng
Kindly send your CV via topcv or for further discussion, you can reach out directly
One Arrow Consulting is a composite specialist search firm providing recruitment services across the Insurance & Healthcare Industry. We have three offices across Asia - Hong Kong, Singapore & Vietnam - servicing the Greater China Region, South East Asia & Emerging Markets respectively.
We are supporting our client - a top tier insurance company recruiting a Marketing Senior Manager position.
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