Performance Marketing Manager

• Plan, launch, track and optimize successful app campaigns in different markets and on various ad platforms (Apple Search Ads, Google App Campaigns, social ads, …).
• Test new channels and tactics (native advertising, content deep linking, remarketing, … ) to acquire users and drive retention, engagement and conversions.
• Team up with designers and copywriters to develop top quality creative and texts to target various audiences
• Set up A/B tests, run cohort analysis, measure the performance of your campaigns and optimize the ROI.
• Team up with data analysts and engineers to improve our campaign measurement and attribution models.
• Run keyword analysis and store experiments to optimize our app store performance (ASO).

• 3+ years experience running paid campaigns for a mobile app with hands-on experience running Apple Search Ads, Google App Campaigns and social ads.
• Strong organizational skills and a structured and methodical way of running and optimizing ad campaigns.
• Strong analytical skills and the ability to transform data into actionable insights.
• A good understanding of attribution models, cohort analyses and ROI calculation.
• A good overview of mobile measurement solution and 3rd party tools.
• Have solid and proven skills or willingness to learn SQL and Python is a great plus.
• Proven experience with app store and keyword optimization.

• Attractive and competitive income .
• Opportunities to conduct brand development for brand new products in the
• digital marketing and advertising industry.
• Attractive remuneration and benefits.
• Full package benefits for employees in accordance with Labor Law.

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