Social Media Manager

• Lead and own the overall social media strategy and planning including developing platform specific strategies based on marketing campaigns and new product launches.

• Day-to-day social media management including campaign executions.

• Develop and manage content strategy and calendar for existing platforms.

• Tweaking social media content to understand audience better and improving engagement on a weekly basis.

• Monitor social media performance and develop monthly reports. Identify social media KPIs to be used to measure success.

• Generate insights based on social media campaign performances, consumer sentiments and reactions, as well as social trends.

• Going through daily and weekly social media reports to make sure community sentiments are kept in check and if there are issues that need to be escalated, coordinate with the relevant team/stakeholders.

• Able to handle multiple tasks in an organized manner and deliver under pressure.

• Communicate with industry professionals and influencers via social media to create a strong network.

• Monitor SEO and web traffic metrics.

• Suggest and implement new features to develop brand awareness, like promotions and competitions.

• Stay up-to-date with current technologies and trends in social media, design tools and applications.

• Hire and train others in the team.

• Present to Director.

• Equivalent of a university/college degree in Marketing, Business Administration, Communications or a related discipline required.

• 3 - 5 years’ of experience leading and managing social media strategy, planning and day-to-day execution native to each channel

• Proficient social copywriter and content developer with proven track record of leveraging social media to connect, inspire, and motivate brand audiences

• Strong visual aptitude, social-savvy and aware of trends with demonstrated ability to communicate product value through written and edited stories/messages

• Strong background in social media performance analysis and reporting

• Ability to succeed in a fast-paced, ever-changing, collaborative environment

• Results-oriented with strong project management skills

• Critical thinker and problem-solving skills