User Acquisition Specialist

Job Description

As a member of the Marketing team, the UA Specialist will help define and grow the overall Marketing Strategy, drive user growth and maximize ROI; Design, implement and track acquisition campaigns to drive new players to our products on ad networks, social media platforms and various other channels including streaming platforms;

Collaborate with creative and marketing teams to optimize creatives, messages and budget and develop compelling advertising campaigns. Develop A/B testing programs to maximize acquisition efforts and return;

The UA specialist will be responsible to collect, analyze, and interpret data across all UA operations to support the overall marketing strategy; work with our data analysts and internal teams to develop insights, advise on the implementation of analytic solutions and tracking; analyze data to optimize campaigns to meet volume and return on investment targets.

Responsibilities:

• Plan, manage and execute performance-based user acquisition across various advertising channels 

• Analyze data and optimize campaign performance based on Life Time Value (LTV) and ROI evaluation. 

• Coordinate with 3rd-party tracking and attribution partners to ensure accurate end-to-end funnel data. 

• Develop content strategies which leverage existing marketing distribution channels such as email, push, and product features. 

• Generate performance reports for management. Create and present review and action plans to drive user growth based on your analytical insights. 

• Build and maintain relationships with external partners, publishers and traffic sources to buy and negotiate ad traffic and rates; 

• Take lead of your own portfolio of advertising networks. 

• Explore new opportunities for user growth including new channels, partnerships and messaging; 

Qualifications:

• Proven minimum of 2 years’ experience on e-commerce platforms is a must. 

• Exceptional analytical, communication and teamwork skills 

• Experience with attribution tools required 

• Passion for analytics, advertising and gaming 

• Good communication skills in English 

Benefit:

 13th-month pay.

Received insurance policy entirely.

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