Digital Marketing Executive (HR/Hiring Field)
Tóm tắt
Địa điểm làm việc (đã được cập nhật theo Danh mục Hành chính mới - thêm quận/huyện cũ tương ứng để dễ dàng tra cứu)
Mô tả công việc
We are seeking a creative and data-driven Digital Marketing Executive to support our Hiring initiatives. This role focuses on attracting top talent through digital channels, enhancing employer brand presence, and optimizing recruitment marketing campaigns.
Key Responsibilities- Recruitment Marketing
- Develop and execute digital campaigns to attract candidates across platforms (Facebook, LinkedIn, Zalo, TikTok, Google, job boards).
- Manage job advertisement campaigns (paid & organic) to maximize candidate reach and conversions.
- Optimize job postings, career pages, and landing pages for better performance.
- Employer Branding
- Build and maintain employer branding content across social media channels.
- Create engaging content (post copy, images, videos) showcasing company culture, employee stories, and workplace environment.
- Collaborate with HR and internal teams to align branding messaging.
- Campaign Management & Optimization
- Plan, manage, and allocate budgets for recruitment marketing campaigns.
- Monitor performance (CTR, CPC, conversion rates, application volume) and optimize campaigns accordingly.
- Generate insights and reports on campaign effectiveness.
- Data & Candidate Insights
- Track candidate behavior and funnel performance (awareness → application → hiring).
- Use data to improve targeting strategies and campaign ROI.
- Work with HR to refine candidate personas and sourcing strategies.
- Market Trends & Innovation
- Stay updated on digital marketing and recruitment trends.
- Propose new channels, tools, and strategies to improve hiring efficiency.
- Test and scale new approaches (e.g., short-form video hiring campaigns, AI tools, automation).
Yêu cầu ứng viên
- Bachelor’s degree in Marketing, Communications, Business, HR, or related fields.
- Minimum 1–2 years experience in Digital Marketing or Recruitment Marketing.
- Hands-on experience with advertising platforms: Facebook Ads, Google Ads, LinkedIn Ads, Zalo Ads, TikTok Ads.
- Strong understanding of content marketing and social media trends.
- Analytical mindset with experience using tools like Google Analytics or similar reporting dashboards.
- Good communication skills in English and Vietnamese.
Quyền lợi được hưởng
- Attractive fixed salary + 100% salary during probation.
- 13th month salary.
- 14 days of annual leave.
- Health Insurance, Social Insurance + Aon Health Care.
- Career development opportunities in a professional and dynamic environment.
- Opportunity to work with top industry experts and talented colleagues.
- Transparent, trustworthy, and inspiring workplace culture.
- Participation in engagement and well-being activities: Company events, Happy Day,..
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