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Mô tả công việc
The Digital Marketing Manager will lead the marketing strategy, execution and growth of Blissful Brides Vietnam and Clubpets Vietnam, covering their digital platforms, communities, campaigns, partnerships and events.
This is a hands-on managerial role for someone who is comfortable operating in a fast-paced and evolving environment. The successful candidate must be able to move between strategic planning and day-to-day execution, manage multiple campaigns and priorities concurrently, respond quickly to changing business requirements, and take ownership of marketing outcomes.
The role requires a strong combination of strategic thinking, digital marketing expertise, content direction, data analysis, project management and execution discipline.
As the Vietnam business grows, the Digital Marketing Manager will play an important role in Singapore brands to the Vietnamese market.
Key Roles & Responsibilities- Marketing Strategy & Business Growth
- Develop and execute integrated marketing strategies for Blissful Brides Vietnam and Clubpets Vietnam, aligned with the commercial objectives and regional direction of the respective brands.
- Translate business objectives into actionable marketing plans covering brand awareness, audience acquisition, engagement, lead generation, event attendance and revenue support.
- Develop annual, quarterly and campaign-specific marketing calendars with clear objectives, timelines, deliverables and KPIs.
- Identify market opportunities, consumer trends, competitor activities and emerging digital behaviours relevant to the wedding and pet industries in Vietnam.
- Recommend new campaigns, partnerships, channels and initiatives rather than relying solely on management to provide marketing direction.
- Digital Marketing & Campaign Management
- Plan, execute and optimise integrated campaigns across relevant channels including Facebook, Instagram, TikTok, Google, websites, EDM, CRM and other emerging platforms.
- Manage the complete campaign lifecycle from concept development and audience targeting through execution, optimisation and post-campaign analysis.
- Develop effective organic and paid acquisition strategies to grow traffic, followers, registrations, leads and conversions.
- Continuously optimise campaigns based on performance data rather than relying solely on predetermined campaign plans.
- Ensure marketing expenditure is deployed effectively and delivers measurable business outcomes.
- Content Strategy & Creative Direction
- Develop content strategies appropriate to the different audiences and commercial objectives of Blissful Brides Vietnam and Clubpets Vietnam.
- Build and manage structured content calendars across social media, websites, EDM and other digital channels.
- Provide clear creative direction and briefs to designers, videographers, content creators and external partners.
- Ensure content is engaging, locally relevant and aligned with each brand's identity while maintaining regional brand consistency.
- Identify trending formats, topics and audience behaviours and translate them quickly into relevant marketing opportunities and conversion-driven content.
- Event Marketing & Audience Acquisition
- Develop and execute end-to-end marketing strategies for consumer events, exhibitions, activations and other brand initiatives.
- Build structured pre-event, event-day and post-event marketing campaigns designed to maximise awareness, registrations, attendance and engagement.
- Drive visitor acquisition through digital advertising, content, influencers, media, communities, partnerships, databases and cross-promotional channels.
- Work closely with the Events, Sales and Business Development teams to ensure marketing supports exhibitor acquisition, sponsorship objectives and overall event performance.
- Manage multiple overlapping event and campaign timelines while maintaining quality and delivery standards.
- Provide marketing support during event periods where required, including live content, social media coverage, audience communication and campaign adjustments.
- Community & Database Growth
- Build strong and engaged communities around the Blissful Brides and Clubpets brands in Vietnam.
- Develop strategies to continuously grow qualified consumer databases rather than relying solely on paid advertising for every campaign.
- Create initiatives that encourage repeat engagement and strengthen long-term relationships with pet owners, couples, industry professionals and brand communities.
- Develop CRM, remarketing and audience segmentation strategies to improve conversion and customer lifetime value.
- Partnerships, Influencers & Cross-Marketing
- Identify and develop marketing collaborations with relevant brands, influencers, KOLs, communities, media platforms, associations and industry partners.
- Structure mutually beneficial cross-marketing initiatives that expand audience reach while controlling acquisition costs.
- Evaluate potential partners based on audience relevance, credibility, reach and measurable contribution to campaign objectives.
- Maintain strong working relationships with marketing and industry partners.
- Performance Marketing, Analytics & Optimisation
- Establish clear KPIs for campaigns and continuously monitor performance against objectives.
- Analyse metrics including reach, engagement, website traffic, CPL, CPA, CTR, conversion rates, registrations and other relevant indicators.
- Use analytics to identify problems, opportunities and audience behaviour and translate findings into concrete marketing actions.
- Conduct campaign testing and optimisation across creatives, messaging, audiences, channels and landing pages.
- Prepare regular management reports highlighting results, insights, issues and recommended actions, rather than reporting statistics alone.
- Website, SEO & Digital Ecosystem
- Work with internal teams and vendors to ensure Blissful Brides Vietnam and Clubpets Vietnam websites remain updated, relevant and optimised.
- Develop SEO and content strategies to increase sustainable organic traffic.
- Ensure campaigns, landing pages, registration journeys and digital touchpoints provide a smooth user experience.
- Identify opportunities to improve digital conversion funnels and reduce customer drop-off.
- Cross-Functional & Regional Collaboration
- Work closely with the Singapore management and marketing teams to understand regional strategies, campaign learnings and brand direction.
- Adapt successful Singapore initiatives appropriately for the Vietnam market instead of simply replicating them.
- Collaborate with Sales, Events, Creative, E-Commerce and Business Development teams to ensure marketing activities support broader commercial objectives.
- Communicate proactively on project progress, risks, delays and resource requirements.
- Marketing Operations & Execution Discipline
- Maintain clear campaign trackers, marketing calendars, budgets, creative briefs, databases and performance reports.
- Prioritise competing projects effectively and ensure agreed deadlines and deliverables are met.
- Anticipate potential bottlenecks and resolve issues proactively instead of waiting for escalation.
- Develop marketing SOPs and workflows that allow the Vietnam marketing operation to scale efficiently.
- Take ownership of assigned projects from planning through completion and post-campaign evaluation.
- Team Development & Future Leadership
- Guide designers, content creators, executives, interns and external agencies to ensure quality and consistency.
- Delegate effectively while retaining accountability for overall marketing outcomes.
- Build a performance-driven marketing culture focused on ownership, collaboration, continuous improvement and execution excellence.
Yêu cầu ứng viên
The ideal candidate should possess:
- Strong hands-on experience in digital marketing, preferably across both brand and performance marketing.
- Proven ability to develop marketing strategies independently and translate them into execution.
- Strong knowledge of Facebook/Meta, Instagram, TikTok, Google and other relevant digital platforms.
- Experience managing paid media campaigns and interpreting performance data.
- Strong understanding of content marketing, social media, CRM, SEO and digital customer journeys.
- Experience in events, exhibitions, consumer marketing, lifestyle, wedding, pet or community-driven businesses would be advantageous.
- Strong project management and organisational capabilities.
- Ability to manage several campaigns and deadlines concurrently.
- Strong written and verbal communication skills in Vietnamese; working proficiency in English is required for regional collaboration.
- Ability to work effectively with Singapore-based management and cross-border teams.
- Comfortable working in a fast-moving, high-accountability and execution-driven environment.
- Ownership & Accountability
Takes responsibility for outcomes and follows projects through from strategy to execution without requiring constant supervision. - Resilience & Adaptability
Remains effective during high-volume periods, changing priorities and tight deadlines, and responds constructively when campaigns or plans encounter difficulties. - Strategic Thinking
Understands the commercial objective behind marketing activities and develops strategies that contribute to audience growth, lead generation, event attendance and revenue. - Execution Excellence
Able to turn strategy into action quickly while maintaining quality, accuracy and deadlines. - Initiative & Problem Solving
Identifies problems early and proposes practical solutions instead of waiting for management instructions. - Data-Driven Decision Making
Uses campaign and audience data to evaluate performance, challenge assumptions and continuously improve results. - Leadership Potential
Able to guide others, coordinate multiple stakeholders and progressively take ownership of the Vietnam marketing function.
Quyền lợi ứng viên
- Competitive salary with attractive performance-based commissions and bonuses.
- Dynamic and creative working environment within the Wedding, Media, Marketing & Events industry.
- Opportunity to work on large-scale events and collaborate with leading brands, partners, and industry professionals.
- Professional training and mentorship to develop skills in sales, marketing, event management, and business development.
- Opportunities for career growth and advancement based on performance and capabilities.
- Annual leave and other employee benefits in accordance with company policies and applicable regulations.
Địa điểm và thời gian
Địa điểm làm việc
- Hồ Chí Minh: 84 Vũ Huy Tấn, Phường Bình Thạnh (quận Bình Thạnh cũ)
Thời gian làm việc
- Thứ 2 - Thứ 6 (từ 09:00 đến 18:00)
Cách thức ứng tuyển
- Ứng viên nộp hồ sơ trực tuyến bằng cách bấm Ứng tuyển ngay dưới đây.
Hạn ứng tuyển: 04/10/2026
Việc làm liên quan
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