Vui lòng bật chia sẻ vị trí để Toppy Ai gợi ý những cơ hội việc làm phù hợp nhất dành riêng cho bạn
Tổng quan
Mô tả công việc
Role Purpose
Own and build the Product & Brand function and business performance — from consumer insight, product & design development and factory execution to brand strategy, communication and retail activation — with direct accountability for sales growth and commercial results.
Key Responsibilities
1. ProductRole Purpose
Own and build the Product & Brand function and business performance — from consumer insight, product & design development and factory execution to brand strategy, communication and retail activation — with direct accountability for sales growth and commercial results.
Key Responsibilities
1. Product & Design Ownership
- Identify consumer needs, market trends and product opportunities to build a competitive product portfolio.
- Lead the end-to-end product development process, from concept, product brief and design direction to final product launch.
- Work closely with designers to develop product design, aesthetics, functionality, packaging and overall product experience.
- Build product concepts that are commercially viable while strengthening brand differentiation.
- Manage product development timeline, costing, MOQ and quality in collaboration with relevant teams.
2. Factory & Manufacturing Ownership
- Work directly with factories / suppliers throughout the product development and production process.
- Lead product sampling, quotation, negotiation, material selection, quality review and production follow-up.
- Ensure products meet required cost, quality, design and timeline targets.
- Resolve production issues and coordinate with internal teams / factories to ensure smooth product launches.
- Continuously identify opportunities to improve product quality, cost efficiency and manufacturing capability.
3. Brand & Communication
- Develop and execute annual / seasonal Brand & Communication strategy aligned with product and business objectives.
- Define brand positioning, consumer insight, communication platform and key messages.
- Lead integrated campaigns across Digital, Social, KOL, PR, Content, Retail & Activation.
- Ensure consistent brand expression across all consumer touchpoints.
4. Sales & Commercial Ownership
- Take ownership of sales performance and growth of assigned brand / product portfolio.
- Develop product and marketing plans that directly support sales targets, traffic, conversion and customer acquisition.
- Work closely with Commercial and Retail teams on product launches, promotions and key trading moments.
- Monitor sales performance by product, channel and season, and translate insights into product / marketing actions.
- Balance product innovation, brand building, sell-through and profitability.
- Be accountable for marketing and product investment and its contribution to revenue, margin and overall business growth.
5. Retail Marketing
- Translate product and brand strategy into retail campaigns, store activations and consumer experiences.
- Connect Product → Brand → Communication → Retail → Consumer → Sales.
- Support key product launches and commercial moments with strong product storytelling.
6. Build Team & Process
- Build and develop the Product & Brand Marketing team, including roles, capabilities and KPIs.
- Establish effective product development, marketing planning, briefing, execution and post-launch review processes.
- Build and manage the agency, designer and factory / supplier ecosystem.
- Create clear ways of working across Product, Marketing, Commercial, Retail, E-commerce and Supply Chain.
7. Performance & Business Impact
- Own and track key business KPIs across sales, gross margin, sell-through, inventory productivity and marketing effectiveness.
- Evaluate product and campaign performance to identify what to scale, improve or stop.
- Use consumer, sales and market data to continuously optimize product portfolio, pricing, marketing investment and commercial plans.
- Develop clear performance reviews and translate insights into actionable business decisions.
- Ensure every major product / marketing initiative has clear business objectives, KPIs and expected ROI.
- Drive continuous improvement across the full cycle: Insight → Product → Launch → Sales → Learn → Improve. & Design Ownership
- Identify consumer needs, market trends and product opportunities to build a competitive product portfolio.
- Lead the end-to-end product development process, from concept, product brief and design direction to final product launch.
- Work closely with designers to develop product design, aesthetics, functionality, packaging and overall product experience.
- Build product concepts that are commercially viable while strengthening brand differentiation.
- Manage product development timeline, costing, MOQ and quality in collaboration with relevant teams.
2. Factory & Manufacturing Ownership
- Work directly with factories / suppliers throughout the product development and production process.
- Lead product sampling, quotation, negotiation, material selection, quality review and production follow-up.
- Ensure products meet required cost, quality, design and timeline targets.
- Resolve production issues and coordinate with internal teams / factories to ensure smooth product launches.
- Continuously identify opportunities to improve product quality, cost efficiency and manufacturing capability.
3. Brand & Communication
- Develop and execute annual / seasonal Brand & Communication strategy aligned with product and business objectives.
- Define brand positioning, consumer insight, communication platform and key messages.
- Lead integrated campaigns across Digital, Social, KOL, PR, Content, Retail & Activation.
- Ensure consistent brand expression across all consumer touchpoints.
4. Sales & Commercial Ownership
- Take ownership of sales performance and growth of assigned brand / product portfolio.
- Develop product and marketing plans that directly support sales targets, traffic, conversion and customer acquisition.
- Work closely with Commercial and Retail teams on product launches, promotions and key trading moments.
- Monitor sales performance by product, channel and season, and translate insights into product / marketing actions.
- Balance product innovation, brand building, sell-through and profitability.
- Be accountable for marketing and product investment and its contribution to revenue, margin and overall business growth.
5. Retail Marketing
- Translate product and brand strategy into retail campaigns, store activations and consumer experiences.
- Connect Product → Brand → Communication → Retail → Consumer → Sales.
- Support key product launches and commercial moments with strong product storytelling.
6. Build Team & Process
- Build and develop the Product & Brand Marketing team, including roles, capabilities and KPIs.
- Establish effective product development, marketing planning, briefing, execution and post-launch review processes.
- Build and manage the agency, designer and factory / supplier ecosystem.
- Create clear ways of working across Product, Marketing, Commercial, Retail, E-commerce and Supply Chain.
7. Performance & Business Impact
- Own and track key business KPIs across sales, gross margin, sell-through, inventory productivity and marketing effectiveness.
- Evaluate product and campaign performance to identify what to scale, improve or stop.
- Use consumer, sales and market data to continuously optimize product portfolio, pricing, marketing investment and commercial plans.
- Develop clear performance reviews and translate insights into actionable business decisions.
- Ensure every major product / marketing initiative has clear business objectives, KPIs and expected ROI.
- Drive continuous improvement across the full cycle: Insight → Product → Launch → Sales → Learn → Improve.
Yêu cầu ứng viên
- Graduated University with major marketing, Business Administration & others related field
- 5–8+ years in Product Development, Brand Marketing, Product Marketing or related consumer businesses.
- Strong experience in Retail, FMCG, Consumer, Lifestyle or Kids is preferred.
- Experience working directly with factories / suppliers and product development is highly preferred.
- Strong understanding of product design, consumer trends and commercial product development.
- Strong combination of product thinking + brand thinking + commercial mindset.
- Proven ability to own business results, build teams and establish processes.
- Creative, proactive, highly accountable and comfortable working in a fast-moving environment.
- Proficiency in English
Quyền lợi ứng viên
- Social Insurance following the Labor Law
- Health Care Insurance (Generali)
- Wonderful Team building annually
- Birthday gift & Children day Gift
- Joining Trade Union
- Internal discount voucher
- Year end bonus, annual review performance and adjust salary
Địa điểm và thời gian
Địa điểm làm việc
- Hồ Chí Minh: Số 33-35, Đường Ngô Thị Bì, Khu dân cư Him Lam, Phường Tân Hưng (Quận 7 cũ)
Thời gian làm việc
- Thứ 2 - Thứ 6 (từ 08:00 đến 17:00)
Cách thức ứng tuyển
- Ứng viên nộp hồ sơ trực tuyến bằng cách bấm Ứng tuyển ngay dưới đây.
Hạn ứng tuyển: 13/09/2026
Việc làm liên quan
Thông tin chung
Dưới đây là những dấu hiệu của các tổ chức, cá nhân tuyển dụng không minh bạch:
- Kiểm tra thông tin về công ty, việc làm trước khi ứng tuyển
- Báo cáo tin tuyển dụng với TopCV thông qua nút "Báo cáo tin tuyển dụng" để được hỗ trợ và giúp các ứng viên khác tránh được rủi ro
-
Hoặc liên hệ với TopCV thông qua kênh hỗ trợ ứng viên của TopCV:
Email: hotro@topcv.vn
Hotline: 1900 068 889 | Nhánh 2
Tìm hiểu thêm kinh nghiệm phòng tránh lừa đảo tại đây
Cơ hội ứng tuyển việc làm với đãi ngộ hấp dẫn tại các công ty hàng đầu
Trước sự phát triển vượt bậc của nền kinh tế, rất nhiều ngành nghề trở nên khan hiếm nhân lực hoặc thiếu nhân lực giỏi. Vì vậy, hầu hết các trường Đại học đều liên kết với các công ty, doanh nghiệp, cơ quan để tạo cơ hội cho các bạn sinh viên được học tập, rèn luyện bản thân và làm quen với môi trường làm việc từ sớm. Trong danh sách việc làm trên đây, TopCV mang đến cho bạn những cơ hội việc làm tại những môi trường làm việc năng động, chuyên nghiệp.
Vậy tại sao nên tìm việc làm tại TopCV?
Việc làm Chất lượng
- Hàng ngàn tin tuyển dụng chất lượng cao được cập nhật thường xuyên để đáp ứng nhu cầu tìm việc của ứng viên.
- Hệ thống thông minh tự động gợi ý các công việc phù hợp theo CV của bạn.
Công cụ viết CV đẹp Miễn phí
- Nhiều mẫu CV đẹp, phù hợp nhu cầu ứng tuyển các vị trí khác nhau.
- Tương tác trực quan, dễ dàng chỉnh sửa thông tin, tạo CV online nhanh chóng trong vòng 5 phút.
Hỗ trợ Người tìm việc
- Nhà tuyển dụng chủ động tìm kiếm và liên hệ với bạn qua hệ thống kết nối ứng viên thông minh.
- Báo cáo chi tiết Nhà tuyển dụng đã xem CV và gửi offer tới bạn.
Tại TopCV, bạn có thể tìm thấy những tin tuyển dụng việc làm với mức lương vô cùng hấp dẫn. Những nhà tuyển dụng kết nối với TopCV đều là những công ty lớn tại Việt Nam, nơi bạn có thể làm việc trong một môi trường chuyên nghiệp, năng động, trẻ trung. TopCV là nền tảng tuyển dụng công nghệ cao giúp các nhà tuyển dụng và ứng viên kết nối với nhau. Nhanh tay tạo CV để ứng tuyển vào các vị trí việc làm mới nhất hấp dẫn tại việc làm mới nhất tại Hà Nội, việc làm mới nhất tại TP.HCM ở TopCV, bạn sẽ tìm thấy những việc làm mới nhất với mức lương tốt nhất!
