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Chief Marketing Officer / Head Of Growth
Chi tiết tin tuyển dụng
Mô tả công việc
About TeenCare
TeenCare is building the parenting AI for families with teenagers, combining human mentorship, behavioral insight, and technology to help parents better understand and support their children.
We work with families who want their teens to become more self-driven, confident, emotionally resilient, and better prepared for the future.
Backed by the best VCs in the region, we’re growing fast. We are looking for a senior marketing leader to build and scale our brand, acquisition engine, and regional growth strategy.
The Role
We are hiring a Chief Marketing Officer / Head of Growth to lead TeenCare’s marketing strategy across brand, performance, content, lifecycle, and market expansion.
This role is responsible for building a high-performing marketing function that drives sustainable revenue growth, strengthens customer trust, and positions TeenCare as a leading family support brand in Southeast Asia.
This is a senior commercial role. The ideal candidate combines strong consumer insight, sharp positioning, performance marketing discipline, and the ability to lead a team from strategy to execution.
Key Responsibilities
1. Marketing Strategy & Growth Ownership
- Define and lead TeenCare’s overall marketing strategy.
- Own marketing contribution to revenue growth.
- Build a clear growth roadmap across acquisition, conversion, retention, and referral.
- Set priorities across paid, organic, content, partnership, lifecycle, and brand channels.
- Translate business goals into clear marketing plans and measurable execution.
2. Brand Positioning & Customer Insight
- Sharpen TeenCare’s positioning in the parenting, education, and youth development space.
- Deeply understand parent motivations, pain points, objections, and buying behavior.
- Develop clear messaging for different parent segments and customer journeys.
- Build trust through strong brand narratives, testimonials, case studies, expert content, and customer education.
- Ensure consistency of brand voice across all customer touchpoints.
3. Performance Marketing & Funnel Optimization
- Lead paid acquisition across relevant channels such as Meta, TikTok, Google, and future growth channels.
- Manage campaign strategy, budget allocation, testing plans, and performance optimization.
- Improve conversion across landing pages, quizzes, consultation funnels, trial offers, and checkout journeys.
- Work closely with Sales and CX teams to improve lead quality, conversion rates, and customer experience.
- Build a disciplined testing system for creative, offer, audience, messaging, and funnel experiments.
4. Content & Creative Engine
- Build a high-output creative and content system.
- Lead development of ad creatives, short-form videos, landing page copy, founder content, educational content, webinars, workshops, and customer stories.
- Turn customer insight into compelling hooks, campaigns, and narratives.
- Manage internal team members, freelancers, agencies, and creative partners where needed.
- Balance direct-response performance with long-term brand credibility.
5. Lifecycle, Referral & Community Marketing
- Build marketing programs that support customer activation, engagement, renewal, referral, and advocacy.
- Develop parent education journeys through email, Zalo, push notifications, community, events, and content.
- Create referral and advocacy campaigns that turn satisfied parents into growth channels.
- Work with Product and CX teams to improve the full parent journey.
6. Market Expansion
- Support TeenCare’s expansion into new markets in Southeast Asia and global market in general.
- Conduct market-specific research on customer segments, messaging, pricing, channels, and competitors.
- Design and execute market-entry marketing experiments.
- Localize positioning and campaigns while maintaining a strong core brand.
- Build repeatable playbooks for future market expansion.
7. Team Leadership & Marketing Operations
- Build and manage a lean, high-performing marketing team.
- Set team structure, hiring priorities, operating cadence, and performance standards.
- Manage agencies, freelancers, vendors, and cross-functional collaborators.
- Build dashboards and reporting systems for marketing performance.
- Create a culture of speed, accountability, customer obsession, and continuous testing.
Success Metrics
The role will be measured by business impact, including:
- Marketing-sourced revenue
- Customer acquisition cost
- Return on ad spend
- Qualified lead volume
- Lead-to-paid conversion
- Funnel conversion rates
- Creative testing velocity
- Brand trust and customer engagement
- Referral and organic growth contribution
- Market expansion performance
- Team execution quality
Yêu cầu ứng viên
Must-Have
- Is AI native
- 6+ years of experience in growth marketing, consumer marketing, performance marketing, or brand-led growth.
- Proven experience driving revenue through marketing.
- Strong understanding of paid acquisition, funnel optimization, customer psychology, and creative testing.
- Ability to translate customer insight into sharp messaging and campaigns.
- Strong analytical ability and comfort with marketing metrics.
- Experience managing teams, agencies, freelancers, or cross-functional projects.
- Strong execution discipline in a fast-moving environment.
- Excellent communication and stakeholder management skills.
- Strong Vietnamese market understanding.
Preferred
- Experience in education, parenting, health, wellness, consumer subscription, marketplace, or high-trust services.
- Experience scaling consumer brands in Vietnam or Southeast Asia.
- Experience with Meta, TikTok, Google, landing pages, quiz funnels, webinars, or community-led growth.
- Strong copywriting, creative judgment, or content strategy background.
- English fluency for regional expansion and international collaboration.
Ideal Candidate Profile
You may be a strong fit if you:
- Think like a business owner, not just a marketer.
- Care about revenue, conversion, and customer trust.
- Understand that parents buy based on emotion, credibility, and proof.
- Can move between strategy and execution without ego.
- Are comfortable testing fast, reading data, and changing direction when needed.
- Can build both performance marketing systems and long-term brand equity.
- Want to build a category-defining family support brand in Southeast Asia.
Who This Role Is Not For
This role is not for someone who:
- Only wants to manage brand campaigns without revenue accountability.
- Relies entirely on agencies to think strategically.
- Is uncomfortable with numbers and funnel metrics.
- Moves slowly in ambiguous environments.
- Cannot work closely with sales, product, and customer-facing teams.
- Prioritizes polished presentations over real business outcomes.
Interview Process
- Introductory conversation
- Marketing and growth case discussion
- Deep-dive interview with leadership
- Reference checks
- Final alignment conversation
Quyền lợi
We offer a competitive package designed for a senior marketing leader who can drive measurable business growth.
Compensation
- Competitive fixed salary based on experience and seniority
- Performance-based bonus tied to clear growth and revenue outcomes
- Equity or long-term incentive plan for exceptional senior candidates
Benefits
- Opportunity to lead marketing for a fast-growing consumer brand in the parenting, education, and family wellbeing space
- Direct ownership of growth strategy, budget allocation, brand positioning, and market expansion
- High autonomy with direct access to the CEO and leadership team
- Regional expansion exposure across Southeast Asia
Why Join TeenCare
- Work on a meaningful, high-trust problem: helping families support teenagers through critical developmental years
- Build a category-defining brand in a large and underserved market
- Join at a stage where marketing leadership can directly shape the company’s trajectory
- Work with a team that values speed, ownership, customer insight, and measurable outcomes
Application
Please send your CV and a short note on one consumer growth campaign or marketing system you have built, including the business result it achieved.
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