Mô tả công việc
As a Platform Engagement Manager, you will join the Platform Engagement Growth team to help our users have better learning experiences. Our Growth team elements are all about Data-informed, User-Centric and Experiments in order to drive a Sustainable Growth for Topica.
Your team will be one of the most critical pillars of Growth. You will lead a team that focus on 2 main objectives:
● Enabling buying efficiency
+ Enhancing probability of purchase on site, mostly optimised for direct traffic.
+ Optimise for AOV per users
● Enhancing Student Experience - work alongside Operation team
+ Ensure the percentage of course activated rate after purchase
+ Improve user learning experience on Topica platform which will result on lifting up user frequency, repeated purchase and user retention
+ Explore other opportunities to enhance student experiences by testing and adding new use cases, including (but not limiting to) in-app events, rewards, forum.
What will you do?
Develop a plan for Platform Engagement to achieve the KPIs of your team.
Work with your team to explore, set up and optimise occasional campaigns as well as always-on/daily campaigns
Measure and Report on performances of all acquisition campaigns, assess against goals.
Work with related departments to lift up activated users; with insights generated from your own campaigns
Conduct and present competitive analyses and market research to generate insights that could help improve user engagement.
Keep abreast with the latest trends and changes in digital marketing and online industry.
Lead your team members to deliver their assigned tasks in high-quality result
Coach your team members to develop to their full potential.
Yêu cầu ứng viên
At least 2 years of experience in managing a team of minimum 2 people for product that has more than 20k Daily Active Users
Experience in User Engagement role or User Experience role, preferably in Ecommerce platform.
Hands-on experience with web analytics, marketing automation and A/B testing tools
Accuracy in data management, master in statistical reasoning. You are confident in Excel and preferably, have played around with Python, Java Script or SQL
Optimization instincts, product savvy, and an analytical mindset
Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high
Comfortable breaking down a topic / analysis and explaining it to different departments
User-centric & Growth-Hack mindset
Quyền lợi được hưởng
Flexible working hours
Lunch and parking allowance
Fast paced and multinational working environment
Supportive and professional colleagues
Awesome & open co-working space
Internal Training (Technical & Functional); Opportunities for English Training
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm Ứng tuyển ngay dưới đây.
Hết hạn nộp đơn
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0862 69 19 29