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Platform Engagement Manager

HCM: 62 Trần Quang Khải, quận 1, thành phố Hồ Chí Minh - lầu 6, Trung tâm văn hóa đa năng IMC Building
Hạn nộp hồ sơ: 30/09/2021

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Mô tả công việc

As a Platform Engagement Manager, you will join the Platform Engagement Growth team to help our users have better learning experiences. Our Growth team elements are all about Data-informed, User-Centric and Experiments in order to drive a Sustainable Growth for Topica.

Your team will be one of the most critical pillars of Growth. You will lead a team that focus on 2 main objectives:

● Enabling buying efficiency

+ Enhancing probability of purchase on site, mostly optimised for direct traffic.

+ Optimise for AOV per users

 ● Enhancing Student Experience - work alongside Operation team

+ Ensure the percentage of course activated rate after purchase

+ Improve user learning experience on Topica platform which will result on lifting up user frequency, repeated purchase and user retention

+ Explore other opportunities to enhance student experiences by testing and adding new use cases, including (but not limiting to) in-app events, rewards, forum.

 What will you do?

Develop a plan for Platform Engagement to achieve the KPIs of your team.

Work with your team to explore, set up and optimise occasional campaigns as well as always-on/daily campaigns

Measure and Report on performances of all acquisition campaigns, assess against goals.

Work with related departments to lift up activated users; with insights generated from your own campaigns

Conduct and present competitive analyses and market research to generate insights that could help improve user engagement.

Keep abreast with the latest trends and changes in digital marketing and online industry.

Lead your team members to deliver their assigned tasks in high-quality result

Coach your team members to develop to their full potential.

Yêu cầu ứng viên

At least 2 years of experience in managing a team of minimum 2 people for product that has more than 20k Daily Active Users

Experience in User Engagement role or User Experience role, preferably in Ecommerce platform.

Hands-on experience with web analytics, marketing automation and A/B testing tools

Accuracy in data management, master in statistical reasoning. You are confident in Excel and preferably, have played around with Python, Java Script or SQL

Optimization instincts, product savvy, and an analytical mindset

Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high

Comfortable breaking down a topic / analysis and explaining it to different departments

User-centric & Growth-Hack mindset

Quyền lợi được hưởng

Flexible working hours

Lunch and parking allowance

Fast paced and multinational working environment

Supportive and professional colleagues

Awesome & open co-working space

Internal Training (Technical & Functional); Opportunities for English Training

Cách thức ứng tuyển

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THÔNG TIN TUYỂN DỤNG

Hình thức làm việc: Toàn thời gian
Số lượng cần tuyển: 1 người
Chức vụ: Trưởng/Phó phòng
Yêu cầu kinh nghiệm: 3 năm
Yêu cầu giới tính: Không yêu cầu
Địa điểm làm việc: Hồ Chí Minh

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