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redBus is the largest OTA in India in transaction volumes (with the exception of the monopolistic IRCTC). It is the pioneer in the online bus ticketing industry with a dominant market leadership. Since inception, over 40 million bus tickets have been transacted on redBus and its platforms.

In the last year or so, redBus has been recognized with the following awards: 

• Most Innovative Company of the Year – 2014 by Business Standard 

• Innovation in Travel: Mobile – 2014 by eyefortravel 

As per the Brand Trust Report – India Study 2015, redBus has recently been rated as the “Most Trusted Online Bus Booking” brand and is the topmost brand in the online travel category. 

With its large base of transacting and loyal users, redBus is well positioned to cross-sell other travel products, namely Hotels and Packages, to the bus traveller. And be identified as a multiproduct travel application. For Packages with bus as the mode of travel, the market is very large with very little organized online presence, which also represents a big opportunity. 

The objective for ibibo Group is to emerge undisputedly as the largest online travel business in India, spanning many travel categories through its portfolio businesses – redBus, goibibo and travelboutiqueonline.

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