AJEGROUP is a multinational company dedicated to the manufacture, distribution and sale of alcoholic and nonalcoholic beverages. The company was started by the Añaños Family in Ayacucho, Peru and now is headquartered in Lima, Peru and in Madrid, Spain[2] It is known for its flagship products Kola Real and Big Cola. Ajegroup is privately owned by Grupo Embotellador ATIC of Madrid, Spain, the holding company owned by the Añaños-Jerí Family from Ayacucho, Peru.

Ajegroup has approximately 10,000 employees and operates in 22 countries across five continents, placing it 12th among Latin American multinational companies.[3] Besides Peru and Mexico, Ajegroup also has operations in Brazil,[4] Costa Rica, Dominican Republic, Ecuador, El Salvador, Nigeria, Guatemala, Honduras, India,[3] Indonesia, Thailand, Venezuela, Vietnam, and Egypt. Its portfolio includes beverages, juices, nectars, light beverages, bottled natural water, dairy and beer. It manages 17 trademarks in 48 different presentations of PET and glass bottles, and also cans.

Ajegroup began in the late 1980s by the Añaños family in Ayacucho, Peru during the Peru's military and terrorist conflict. This situation did not allow many vehicles to access the area where the family lived and many traditional soft drink brands were not available to the customers in the area. The Añaños family saw this as a business opportunity and they developed Kola Real by using typical kitchen equipment and using recycled beer bottles. They first sold their drink products to their neighbors, local people, and soon the demand grew quickly and they began a leading soft drink company. Ajegroup eventually expanded to countries other than Peru. They have businesses in Venezuela, Ecuador, Central America, Brazil, Colombia, Thailand, Nigeria, Indonesia, Vietnam, and India. Ajegroup's main competitors are big companies such as Coca-Cola and Pepsi.


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